A03
'북한의 디자인은 일반적으로 경쟁자보다 한 제품을 명시 적으로 홍보 할 것으로 예상되지 않습니다 (대부분의 경우 경쟁이 없기 때문에). 라벨링은 단순히 물건이 무엇을하는지 또는 무엇인지를 구매자에게 알리기위한 것입니다. '
니콜라스 보너 - 제작북한
'Design in North Korea is generally not expected to explicitly promote one product over its competitor (as there is, in most cases, no competition). Labelling is more to inform the buyer simply what the object does or what it is.'
Nicholas Bonner - Made In North Korea
In 1993 on a study trip to China, Nicholas Bonner and his friend Joshua Green Visited North Korea for the first time, Since then he has visited the Democratic People's Republic many times and has collected one of the largest collections of North Korean art in the world and has published two books on the topic of design in North Korea, 'Made in North Korea' and 'Printed in North Korea' both published by Phaidon, These books are the sources of all the images within this article and I would highly recommend both of them as excellently compiled encyclopedias of the design and art of the otherwise alien and unknown world of the DPRK.
With the Japanese surrender and the ending of the Second World War, the Korean Peninsula was split along the 38th parallel between the Soviet Union and the United States. When unification talks failed, Soviet general Terentii Shtykov suggested the creation of the 'Soviet Civil Authority' in the latter months of 1945 whilst also supporting former communist guerilla fighter Kim Il-Sung as Chairman for the Provisional People's Committee for North Korea.
The Democratic Peoples Republic has proved to be elusive and isolationist for many over the years with very little news coming in or out of its Northern portion of the Korean Peninsula and as such, the DPRK has developed its own unique style of graphic design, untainted by the international community. As such the crucial themes of Graphical Design in North Korea are different from that of the rest of the world, this article is intended as an exploration of these key themes as well as a broad look into the art and design of the Hermit Kingdom.
During an interview with Ceros.com Bonner argues that there are five key themes of North Korean Graphic Design:
- Illustrations -
Many of the older examples of graphic design from North Korea include watercolor painting as a key element as, according to Bonner, until the mid-2000s all designers drew labels by hand rather than using methods of computer-assisted design seen as required by graphic designers in the rest of the world. In the early 2000s, economic reforms in North Korea allowed for a degree of product competition and at the same time digital photography began to seep its way into the hands of North Korean designers, these two factors seem to have lead to a reduction of watercolour within the designs of the DPRK.
- Utility-
While those of us living in the highly globalised world of capitalism and consumerism may be used to advertisements depicting hyper airbrushed versions of reality where good looking people are depicted having fun whilst using the product, North Korea takes a different approach to graphic design, rather than being used to make a consumer want to buy the product, design is nearly purely used to inform the user of what the product is and how to use it.
- Vibrance -
Perhaps one of the most striking aspects of the more modern examples of North Korean Design may well be the striking colours. Korea has a long history of using very strong colours within their art and this remained even with the Juche takeover of the Kim Family. 'the colouring is not what you'd expect from what you hear about North Korea. If you look at the traditional colours from North Korea they're wild! They're not frightened of using colour. And big blocks of it.'
- Symbolism -
North Korean Design often implements symbols of particular pride to the North Korean people, this may be Paektu Mountain, a peak of mythical importance to the Korean People and the supposed birthplace of Kim Jong-Il. These icons of 'recognisable Koreanness' are used to reinforce the superiority complex of the North Korean State through a sort of everyday propaganda. An equivalent would be if the only brand of hotdogs available in the United States were called, Freedom Hotdogs and had the stars and stripes and bald eagle emblazoned on their packaging.
- Bilingualism -
In 2011 Kwangbok Supermarket opened in North Korea. This supermarket was designed to represent what the DPRK government wanted to show the world about the state of shopping in North Korea, the market unusually stocked imported goods from China. To adapt to their newfound competition, the North Korean designers began including English language labelling on the packaging of their products, something Bonner calls, 'otherworldly and a little bit posh.'
Propaganda
As well as consumer goods, Propaganda is a key source of work for the artists and graphic designers of North Korea, these slightly alien posters exemplify the extreme nationalism of the DPRK, often playing on the styles of Mao-era Chinese propaganda posters they are designed to celebrate the values of North Korea. Key themes of such posters often include workers, soldiers, the Kim family, and the landscape of North Korea.
The Hermit Kingdom is a time capsule of the Cold War, a final struggling relic of a time when communism covered half the world. Because of it's unique nature, the graphical design and art of it are totally unique, alien to the modern world. the art of the Democratic People's Republic of Korea is quite possibly the most graceful face of an otherwise brutal regime, a beautifully unique veneer to cover the rotten state that is North Korea.



















